Begin with your foundation.
Everything else follows.
The Strategy Map
FOUNDING RATE – 5 SPOTS AVAILABLE
For established clinic owners who have built a strong practice on word of mouth — and are ready to grow beyond it.
Most acupuncture clinics sound like every other acupuncture clinic — not because their work is the same, but because no one has ever helped them say what makes them distinct.
Before we meet, I research your market and your competitors — giving me a foundation and reference points so we can go right into strategy during our two-hour workshop.
Then we spend two hours together in a working session — a strategic conversation that goes beneath the surface of your practice to uncover what makes it distinct, who it's really for, and what it stands for.
What you receive is a complete strategic document — the foundation for every marketing decision you'll make, and everything your designer, copywriter, social media manager, or web developer needs to execute without guessing.
HERE’S WHAT’S INSIDE THE STRATEGY MAP:
Your brand purpose — why your practice exists and the belief that drives everything you do
Your core values — the principles that guide every decision, from how you treat patients to how you show up in your marketing
Your brand personality — how your practice sounds and feels across every touchpoint, so your marketing feels like you
Your ideal patient profile — who they are, what they are struggling with, and what ultimately makes them book
Your competitive positioning — where your practice stands in your market and what makes it the clear choice for the right patient
Your positioning statement — a single declaration of what makes your practice distinct, built to guide every marketing decision you make and how your practice shows up in the world
Your core message — the single most important thing your ideal patient needs to hear, distilled into language that is specific to your practice and no one else's
Your messaging pillars — the 3–4 topics or themes your marketing is built from, so you always know what to say and everyone who touches your brand knows where to start
This is the document that ends the guesswork, giving you clarity and confidence, and everyone who touches your marketing clear focus and direction.
Investment: Founders Rate $3000 (Standard Rate $5000)
Not ready for the full strategy? Start here.
The Website Copy Review
A focused messaging assessment for acupuncture clinics and wellness practices ready to grow.
Your practice has momentum. But if you're ready to grow beyond your current referral base and attract new clients consistently, your website needs to start doing real work — and most don't.
The Website Copy Review is a focused assessment of the messaging on your website — whether it's connecting with the people you most want to serve, moving them toward a decision, and functioning as your virtual front door.
YOU’LL RECEIVE A WRITTEN REPORT ASSESSING:
Whether your homepage messaging is immediately clear and compelling to a first-time visitor
Whether your copy communicates what makes your approach worth choosing
Whether your call to action meets a new visitor where they actually are
One prioritized next step you can take right away
Followed by a 30-minute call to walk through the findings together and ask questions.